Message? Absolutely – having something important and compelling to say is vital to success in marketing your janitorial or residential cleaning business services. But there’s something else you need if you want to connect with a prospective client over time and earn their trust. (hint; it’s the same thing that will allow you to create the ongoing top-of-mind awareness you want them to experience so that when they’re ready to make a change – they think of YOU.)
Check out today’s fast paced video where Dan explains the TWO big reasons why frequency is important in marketing. Plus, he’ll reveal the super-effective ‘Soap Opera’ effect and how it can be so valuable as a marketing strategy in the cleaning business today.
Thanks for watching our video – Message and Frequency: Why You Need Both in Marketing Your Cleaning Business, but don’t stop there, be sure to check out our video: How Short, Simple TRACKING Cal Improve Your Life and Your Cleaning Business where Dan explains why tracking certain cleaning business metrics can be valuable AND easy – if we set up the process the right way. Plus, Dan will share an example of exactly what one of these short, simple tracking methods could look like.
Plus, we hope you continue to check out Dan’s weekly videos in the future to hear his latest ideas, tips and strategies ‘concerning things you’re concerned about’, such as how to bid cleaning jobs profitably. You’ll quickly discover practical keys about what it really takes to flip a cleaning company from painful to profitable. Want to flip yours?